Our Approach
Each client engagement begins with a tailored approach shaped by a deep understanding of business objectives and priority audiences. MetricsMaster™ translates this into clearly defined campaigns — each with its own timeline, assigned strategist, and target milestones.
From annual media programs to focused event-driven initiatives like Art Basel and the Fort Lauderdale International Boat Show, every campaign aligns pitching activity with the moments that matter most.
Shamin Abas Associates | MetricsMaster™
Our proprietary MetricsMaster™ brings your strategy into real-time view. Track KPI progress against yearly goals, monitor earned media value, and see published and pending placements at a glance — all from a single dashboard.
Filter by campaign, region, or time period. Export polished PDF reports for client review. Every dimension of your media program — quantified.
Publications Intelligence
Behind every successful placement is a deep understanding of the media landscape. MetricsMaster™ maintains a curated database of publications — classified by type, ranked by tier, and mapped across four global regions.
An AI-powered reach agent continuously researches audience data in native languages, surfacing verified circulation and traffic for every outlet. Target publications at the campaign level and focus pitching where it delivers the greatest impact.
Powered by TUNC.AI
MetricsMaster™ connects directly to AI assistants through the Model Context Protocol — an open standard that turns natural language into action. Manage contacts, campaigns, placements, tasks, and opportunities through conversation, from any device.
With over 100 integrated tools, your team can create tasks, update brand targets, query contacts, and track pipeline progress without opening a browser. Every command is authenticated, scoped to your agency, and executed in real time.
The Result
MetricsMaster™ illuminates both the measurable results of media storytelling and the deeper strategic value of the relationships being cultivated over time.
Every placement tracked. Every introduction documented. Every partnership quantified. Your brand's momentum, made visible.
Your media strategy dashboard is ready. Log in to track campaign progress, monitor placements in real time, and measure the impact of every media relationship.
Login to MetricsMaster™